Inside Nevada’s Moonlite Bunny Ranch

The women of Nevada’s Moonlite Bunny Ranch brothel are both sex workers and master negotiators.

Come for the sex, stay for the negotiating skills: At Nevada’s Moonlite Bunny Ranch, success depends less on beauty and more on a woman’s skill at asking for what she deserves.

Unlike most industries, many legal sex workers in legal prostitution are paid more than their illegal counterparts. The price difference is in part due to the negotiation, which creates an opportunity for price discrimination (charging more to customers willing to pay). The brothels are legal, but listing prices are not. Negotiation skills are mandatory for these women.

The brothel has something of an employee manual that contains tips and instructions on how to negotiate. The Bunny Bible was written by Dennis Hof and his COO, Suzette Cole.

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